limelifebyalcone

I wasn't going to offer facials.

I wasn't going to offer facials. 😑


And if you know me, if you've had my facials, you KNOW that would have been a travesty.


Being in that space and time creating peace and transformation in the skin and soul - it is a part of my lifeblood. (I enjoy it almost as much as my clients do!)


-- But most facial skin care lines are an enormous, gut-wrenching investment.


I had a lump in my throat when I looked at the start up costs for bringing in a well-known skin care line - they wanted me to invest a few thousand just for what would sit on my shelves to sell, let alone what I'd be using in the treatment room.


I had already taken such big risks and leaps leaving my hourly job, I knew independence was what I wanted

so I figured I'd start with waxing and makeup services and trust that the answers would come.

Then it was like a little corner of my internet world tapped me on the shoulder

I BARELY knew anything about this company - I just saw they had crisp, classy marketing and the girls I saw looked like they were having fun - so I decided $169 to get my hands on the kit would be less risky than the theoretical thousands.


The cleanser was so aromatic and balancing, the mask had such a lovely texture, the face oil was heavenly, the moisturizer simple and supple - I thought OH MY GOSH I CAN WORK WITH THIS 🙌


With a direct sales company, I don't need to stock my shelves or apply for sales tax licenses- my partnership allows me to have HQ do all the hard work. My guests get to experience the beautiful products in a service and I help them place their order - and in a few days their custom routine arrives at their home and I get paid a generous commission.

Alternatively, the corporate policies updated in September of 2019 and I may now carry up to $500 worth of retail products on my shelves for “cash and carry” - yet there are no minimum requirements, no recurring orders!

IT IS A DREAM.


These days I have estheticians all over the country asking me for my facial protocols and looking for mentorship. I make YouTube videos about how much this leap had changed my business and changed my life.


And to think, I wasn't going to offer facials.


If you or someone you know could use a shift toward alignment with BIGGER POTENTIAL, world famous professional cosmetics previously unavailable to the general public or THE BEST way to start a facial skin care business, let's connect.

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Practical Steps to becoming a Solo Esthetician

 

So you’re thinking of becoming a Solo Esthetician - join my mentoring group “The Empathetic Esthetician” on facebook, no matter where you are in your journey.



Establishing your own business can be quite the undertaking - but I find that it is so rewarding!



If you’d like to hear me speak about my experiences, I have a few YouTube videos where I talk a lot about my journey and the steps I took to get there.

“How I became a Solo Esthetician And Opened my Own Esthetics Studio”

& “Practical Steps to Opening your own Solo Esthetician Studio”



But darlings here is a written list, because LAWD knows I need to read things and have a list to go off of, or else I will forget EVERYTHING.

And YES there are affiliate links!



Practical steps that I took to start my own Solo Esthetician business!


  • Established an LLC (Limited Liability Corporation) - This helps to separate your personal assets from business.

  • Registered a Tax ID/EIN

  • Established financing with a bank

  • Applied for an Establishment License, and scheduled/waited for the inspection

  • Insurance (Business Liability, Professional Liability, General Liability, Renter’s Insurance)

  • Booking Software! (Vagaro!)

  • Accounting Software (Quickbooks!)

  • Job Supplies (Wax, sticks, trash bags, alcohol, EPA Registered disinfectant, oil, gloves, etc)

  • Products to use &/or Retail (LimeLife by Alcone)

  • Furniture (Esthetics table, linen cabinet, trash can, comfy seat, stool, fan, shelves, lamps)

  • Technology (Bluetooth speakers, ring light, LED therapy, facial machines)

  • Decor (sheets, blankets, artwork, pillows, rugs, candles)




“Soft” Assets

  • A strong sense of self - also known as Personal Branding (logo, colors, etc) take my BRAND YOUR VIBE course!

  • Email address, website, phone number (I used godaddy.com services to have a separate phone number that allows me to screen calls)

  • Social Media Accounts (Facebook, Instagram, TikTok)

  • Network (Your connections!)

A 6-module course you can take on your own time, to nail your secret sauce and work smarter, not harder on social media!



Handy Skills

  • Decision to make it work!

  • Resilience for when things don’t go according to plan

  • Customer service skills

  • Networking Skills

  • Confidence in yourself (Here’s my number one piece of advice!)

  • Abundance Mindset

  • Photography Skills

  • Strong social media presence - Here’s a Digital Marketing Guide I created!

If you found this helpful and you’d love to hear more from me, I have a mentorship group on Facebook called “The Empathetic Esthetician” and I’d love to have you a part of the community!

I am always excited to hear your questions and learn about what YOU want to learn! I am a real person, promise! And I am on a mission to help our industry rise together.

Photo by Sasha Brown Photography

Photo by Sasha Brown Photography