Do Beauty Differently.

your beauty marketing should be as unique as your fingerprints.

Here’s the beautiful thing: we are each called to this industry of creative-care because the world needs our personal vibrancy to make it a better place.

Truly there is no such thing as “competition” when we are called to serve with beauty on a soul-level. Because they may initially seek a result - but your soul-mate clients truly desire a relationship.

in four sections, you are guided to discern your inner strengths, values + what makes you set apart, rather than trying to follow the trends

Dispelling industry “crap” + allowing you to champion your truths will help relieve the overwhelm of beauty marketing, both in social media + in-person settings.

Section 1: Uncovering Beauty Beliefs + Values

Section 2: Discovering your “Service-Selling” Persona

Section 3: Learning the best ways to connect in the caption - Storytelling!

Section 4: Honing your networking skills, because Belly to Belly is Bank!

after teaching esthetics in schools, and going solo for myself, i realized there was a massive disconnect in the education for entreprenuership.

The current realities of our beauty industry require an entrepreneurial approach to business, even in most salon “employee” settings.

I created this guide to help bridge the gap between the cosmetology school education + the lived, real experiences of myself + countless beauty professionals I’ve connected with over the last decade in the industry.

I learned the “hard way” and now I want to make it easier for others to step into a level of their beauty business that feels fantastic to their mind, body + wallet.