So many of us are called to the beauty industry so that we can serve other people from our hearts. We love to connect and share and support our clients in their beauty transformations and often, their lives as a whole.
I have a feeling that there is a huge portion of us who have suffered a lot of pain in our life - I call this our shadow - and we bring that shadow to work with us, whether we are aware of it or not.
How many of us are in touch with these shadows? How many of us know what triggers deep emotions and memories of the pain? How often are we even triggered by the clients we work with?
Some people may be discouraged from our profession when they realize that at some point, in order to build a thriving and sustainable business, they need to be in touch with the darkness that is inside of them.
When we come into contact with real humans with real lives and real pain on a daily basis, sometimes it can be TOO MUCH for those of us who feel so deeply - the empathetic people of the world.
But this is typically because we are not yet at peace with our shadows. It is hard.
I know first hand.
My first year as an entrepreneur and solo esthetician was also the hardest year in my marriage. I went to therapy so many times. I adjusted my Zoloft dosage. I gained a lot of weight from stress eating.
Then I realized that avoiding my pain was holding me back in business. I wasn’t feeling comfortable in becoming more “visible” to meet more potential clients. My interactions were feeling stifled and forced.
So I made big changes. I decided to become sober. I got clear with myself about my other, seemingly “benign” addictions. I cried a lot. I freaked out a lot. I felt like I was having a full blown tantrum at the age of 30.
And then something changed. I found clarity.
Through all the mess, I found my message. I found my values. I found my voice.
I no longer create fluff social media messaging that blends in with the rest - my empathy and my values ring loud and clear and magnetize my clients.
I am unabashedly myself and my relationships are flourishing - my clients adore me and they refer so many of their friends and family to have the same experiences at my spa table.
I have countless strangers reach out to me for mentorship from YouTube and Pinterest - and all because I let my bullshit fertilize my business.
I’m excited to lead an intensive course in which I guide you to do the same.
The bones of the course are as follows:
Module 1:
Using your “why” to attract clients
Life stories, values, & your personal purpose - diving deep into resilience & your "why"
Module 2:
Personal Branding & Touch-points
Sharing your joy and message in every interaction - social media strategy
Module 3:
Local Celebrity
Getting the most out of your local network to grow your business steadily
Module 4:
Balance & Boundaries
Self-care as you care for others
Module 5:
Grow Beyond the Course
How to set goals & be in alignment with your inspired future
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If this resonates with you at all, lets get on a call to figure out if we will work well together!
Fill out this form for me, and I look forward to talking to you soon!
